eCommerce Benchmark KPIs: Fashion in Singapore

In 2023, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 80.5%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Fashion in Singapore also consist of an AOV of US$171.5, a discount rate of 14.6%, and a return rate of 11.6%.

在2023年，新加坡时尚电商基准关键绩效指标（KPI）中，除11.3%的加入购物车率、80.5%的购物车放弃率以及2.2%的转化率之外，还包括平均订单价值（AOV）为171.5美元，折扣率为14.6%，退货率为11.6%。