A New Technology Acceptance Model on Industry 4.0: A Firm Based Regional Analysis

The aim of this study is to reveal the factors affecting Industry 4.0 technology acceptance within the framework of a newly proposed Technology Acceptance Model (TAM) of medium and large-scale firms in Manisa and Izmir Organized Industrial Zones, which are important industrial centres in Turkey. Within the scope of the study, managers of 204 firms operating in Manisa and Izmir Organized Industrial Zones have been interviewed and the data obtained has been analysed by Structural Equation Modelling (SEM) within the scope of TAM. According to the findings, it has been found that perceived usability, perceived ease of use, perceived self-efficacy and financing factors affect attitude towards Industry 4.0 use. In addition, it has been concluded that the attitude towards the use of Industry 4.0 also affects the Industry 4.0 usage intention and the Industry 4.0 usage intention affects the usage behavior.