How and When to Use the Political Cycle to Identify Advertising Effects
收藏NBER2020-06-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w27349
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资源简介：
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an
提供机构：
美国国家经济研究局
创建时间：
2020-06-01
