One Size Does Not Fit All: Multivariant User Interface Personalization in E-commerce
收藏NIAID Data Ecosystem2026-05-01 收录
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https://data.mendeley.com/datasets/rrht5phcwy
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资源简介:
Datset includes:
1. information about the online store's customer behavior from the period 1.04.2023-30.11.2023, which is the basis for clustering and evaluation of the impact of dedicated UI variants on e-commerce performance indicators
2. the results of clusterization performed in the 1st and 2nd iteration of the study (including visualization of the clusters)
3. a detailed summary of the sessions and purchasing decisions that are the basis for calculating the performance indicators in the 1st and 2nd iteration of the research
创建时间:
2023-12-18



