Typology of Desires 1987

Attitudes to consumption, media usage and possession of economic goods.
Quantitative recording of consumer habits.

Topics: The content of the study is identical to that of ZA Study No.
1570.

Beyond this attitudes to various aspects of society, occupation and
personal life were surveyed in the form of a scale, such as e.g.
achievement and work orientation, moral concepts, acceptance of
technology, political and social commitment as well as family.

Demography: age; sex; marital status; school education; vocational
training; occupation years without training; occupational position;
employment; income of respondent; household income; year of household
founding; frequency of moving in the last 10 years; point in time since
when respondent has lived in current residence or building; planned
move next year; size of household; composition of household; respondent
is head of household; characteristics of household.

Interviewer rating: spontaneity of information; length of interview in
minutes; day and month of interview.