Match Multiplier

**Unlock the Power of Your First Party Data**
Acxiom's Match Multiplier application allows you to increase the reach of your first party data by supplementing it with additional touch points before activating to your media partners and publishers.

Using Match Multiplier, you can leverage Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of your owned data within your own Databricks environment, allowing you to gain the scale necessary to achieve your campaign goals.

With the demise of cookies and the surge the ad tech industry adopting emails and other encrypted personal identifiers as their primary way to match and reach people, having sufficient scale of these touch points has become critical to unlock the potential reach of your customer list.

Match Multiplier uses the power of Acxiom's vast consumer data universe to supplement your customer list with additional touch points so you can reach your prospects and customers in more ways and places.

Match Multiplier natively shows you how many of your customer records matched to your chosen partner platform before and after Acxiom's enhancement layer has been applied.

The application also provides a simple tool for connecting data directly with platforms and publishers.

**Data Safety and Security**
Your data remains in your own controlled environment. Data is never taken out or passed to any third parties. Match Multiplier uses Databricks's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign.

Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. You can be confident all touch points are compliantly collected and managed.

**Use Cases**

- Accelerating Advertising Revenue: Use Match Multiplier to unlock the value of your first party data, reach more of the people you want to connect with, and improve advertising revenues
- Audience Activation: Match Multiplier increases your match rate to distribution platforms and publishers and activates your audience to the platform on your behalf, without your data ever leaving Databricks

- Contact Data Enrichment: Match Multiplier supplements your first party data with additional touch points to reach your customers and prospects, using Acxiom's rich, consented consumer universe

- Identity Resolution: Match Multiplier allows you to find your customers in more ways, across more platforms, publishers and devices by supplementing your first party data with additional touch points for identity resolution

- Customer Acquisition: Match Multiplier provides new touch points to reach and convert your ideal customer or win back customer's who have churned

**Credentialing**
Acxiom credentials all clients before releasing use of data. To streamline this process, please have the following details ready to provide.

• Company Name

• Full Business Address

• State of Incorporation

• Company Contact Name

• Company Contact Email Address

• Company Contact Phone Number

• Intended Use Case