RRD Audiences for Activation

# **OVERVIEW:**

Audiences for Activation, powered by the RRD Consumer Graph, offer unmatched precision in targeting and engagement. Our Consumer Graph™ integrates vast datasets, including demographic, behavioral, transactional, and location-based insights, to create highly refined audience segments. Available now on the Snowflake Marketplace, these audiences elevate your marketing campaigns by reaching the right consumers at the right time, with the right message.

# **KEY FEATURES:**

## **Rich Consumer Profiles:**

Our audiences are built on comprehensive consumer profiles that combine offline and online data. This includes purchase behaviors, media consumption patterns, brand affinities, and household demographics, ensuring you target the most relevant consumers for your campaigns.

## **Advanced Segmentation:**

Leverage our advanced segmentation capabilities to reach specific audience segments based on a variety of criteria, such as purchase intent, life stage, financial status, and more. The RRD Consumer Graph continuously updates these segments to reflect the latest consumer behaviors and trends.

Promotional and Coupon-Based Audiences:

Create audiences specifically tailored to promotional and coupon activity. By analyzing consumer interactions with various promotions and coupon usage, our Graph identifies those most likely to respond to specific offers. This enables you to target consumers who have shown a propensity to engage with discounts and promotions, increasing the effectiveness of your campaigns.

## **Omni channel Activation:**

Activate audiences seamlessly across multiple channels, including digital, social, mobile, and direct mail. Our audiences are optimized for activation on leading platforms, ensuring consistent and impactful engagement across all touch points.

## **Customizable Audience Solutions:**

Whether you need to target new movers, high-value shoppers, or specific demographic groups, our flexible audience creation process allows you to tailor segments to your exact needs. Utilize our pre-built segments or work with us to develop custom solutions that align with your marketing objectives.

## **Data-Driven Insights:**

Gain deeper insights into your audience's behavior with the RRD Consumer Graph’s robust analytics. Understand how your target segments engage with brands, products, and media, enabling you to refine your strategies and maximize ROI.

## **Award-Winning Consumer Graph™:**

Leverage RRD’s award-winning Consumer Graph™, linking billions of daily behaviors for deep, timely, and relevant customer engagement. Integrate diverse data signals—from print to digital to third-party sources—to refine your marketing strategy and reach your target audience with unmatched precision.

# **Why Choose RRD Audiences?**

## **Unmatched Scale and Precision:**

- 110 billion bid stream signals daily: Harness vast data for real-time targeting.
- 33 billion daily location signals: Leverage precise location-based insights.
- 8.6  billion devices: Connect with consumers across multiple touch points.
- 130 million targetable households: Reach a wide yet precise audience.
- Over 1,300 interest categories: Target consumers based on deep, diverse interests.

## **Comprehensive 360-Degree View:**

Gain a complete, 360-degree view of your customers to drive better connections and more personalized engagement.

## **Proven Accuracy:**

Our audiences are built on one of the most comprehensive and accurate consumer graphs in the industry, ensuring high match rates and effective targeting.

## **Scalability and Flexibility:**

Whether you're running a national initiative or a local campaign, our audiences offer the scalability and flexibility needed to meet your strategic goals.

## **Privacy-Respecting Precision:**

Master the art of reaching the right individuals, blending precision with scale, and expanding your market while respecting privacy preferences.

## **Offline and Online Insights:**

Integrate insights from both offline and online sources to create a comprehensive view of your target audience.

# **BENEFITS:**

## **Ready-to-Buy Consumers:**

Connect with ready-to-buy consumers through strategic insights into shopping habits and purchase intentions.

## Discover and Engage:

Discover and engage with your target audience and those with similar behaviors, expanding your reach and influence.

## Strategic Connections:

Master the art of reaching the right individuals, blending precision with scale, and expanding your market while respecting privacy preferences.

# GET STARTED:

Bring the power of the RRD Consumer Graph to your marketing strategies today. Explore our Audiences for Activation on the Snowflake Marketplace and start driving better business outcomes with data-driven precision.