Top actions consumers took upon receiving direct mail in the U.S. 2024

During a survey published in August 2024, around 55 percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately 43 percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.

在2024年8月发布的一项调查中，大约55%的美国受访消费者表示，在收到直接邮寄广告后，他们访问了发送者的网站。约43%的受访者表示在网上搜索了该品牌。根据同一项研究，目录和杂志是美国消费者最喜欢的直接邮寄形式。