Reader Analysis 1960

Quantitative recording of reading habits.

Topics: Magazines and picture magazines read; frequency of reading;
place of reading; purchase of magazines; reading daily newspapers;
magazine subscription club; perception of advertising on radio and
television; characteristics of accumulating capital; purchases in
health food stores; use of cosmetics articles by women and men; type of
residence; residential property.

Demography: age (classified); sex; marital status; number of children;
school education; occupation; employment; income; household income;
size of household; composition of household; head of household; state;
possession of durable economic goods; possession of assets.

Interviewer rating: city size; social class of respondent.