Reader Analysis 1960

Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; reading daily newspapers; magazine subscription club; perception of advertising on radio and television; characteristics of accumulating capital; purchases in health food stores; use of cosmetics articles by women and men; type of residence; residential property. Demography: age (classified); sex; marital status; number of children; school education; occupation; employment; income; household income; size of household; composition of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: city size; social class of respondent.