USA Travels

The image of the United States as vacation destination.

Topics: Frequency, duration and purpose of previous stays in the USA;
recommendations for the USA trip; places of stay in the USA; means of
transport used; trip costs; judgement on the prosperity of the
Americans and the purchasing power of the DM in the USA; preferred
opportunities for meals and overnight stays in the USA; associations
with the terms ´vacation´ and ´holidays´; preferred country visited on
vacation and type of vacation; distant travels undertaken in the last
few years; recommendations for these trips; interest in advertising
material about USA trips; attitude to group trips; media usage;
designation of newspapers and magazines read; listening to radio
broadcasts; possession of television set; memory of advertising about
vacation in the USA; city size.

Demography: age (classified); sex; marital status; school education;
vocational training; occupation; professional position; household
income; size of household; head of household; state.

Interviewer rating: social class of respondent.