Data underlying the publication: "Typical Atypicalities: An Exploratory Study...

Successfully launching new products on the market can be a challenge for companies. One of the factors predicting the success of new products is how atypical consumers perceive...企业成功将新产品推向市场往往颇具挑战。预测新产品成功与否的影响因素之一，在于非典型消费者对其的感知……