eCommerce Benchmark KPIs: Toys in Russia

In 2023, next to an add-to-cart rate of 11.2%, a cart abandonment rate of 75.7%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Toys in Russia also consist of an AOV of US$50.5, a discount rate of 9.4%, and a return rate of 3.9%.

于2023年，俄罗斯玩具电商领域的关键绩效指标（KPI）除却11.2%的加入购物车率、75.7%的购物车放弃率和2.7%的转化率之外，还包括平均订单价值（AOV）为50.5美元、折扣率为9.4%以及退货率为3.9%。