THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF LOGISTICS SERVICES

This article examines the role of Information and Communication Technologies (ICT) in enhancing the efficiency of logistics services in the context of ongoing digital transformation. The study analyzes the evolution of logistics systems from traditional models based on physical flow management to modern digital supply chains characterized by real-time data exchange, automation, and intelligent decision-making. Particular attention is given to the impact of advanced digital technologies, including the Internet of Things (IoT), Big Data analytics, blockchain, cloud computing, and Artificial Intelligence (AI), on key logistics performance indicators such as operational efficiency, cost optimization, delivery speed, service quality, and customer satisfaction. The research is based on a systematic review of scientific literature, comparative analysis, and conceptual synthesis of existing theoretical approaches to logistics digitalization. The findings demonstrate that ICT significantly improves supply chain visibility, coordination, and responsiveness by integrating information flows across procurement, production, warehousing, transportation, and distribution processes. Moreover, the study identifies that the highest level of logistics efficiency is achieved when digital technologies are implemented in an integrated manner rather than as isolated solutions. The article further highlights that automation of logistics operations, real-time monitoring through IoT, secure data management via blockchain, and predictive analytics using AI collectively contribute to reducing operational costs and improving service reliability. The results confirm that ICT adoption is not only an operational improvement tool but also a strategic factor that enhances competitiveness and supports sustainable development in logistics services.