Consumer Survey (January 1966)

Multi-topic survey from the field of market research.

Topics: price development; income development; shopping habits;
product associations; judgement on advertising posters; paying
attention to radio and television commercials; beverage consumption;
consumption of semi-luxury foods, tobacco and alcohol; smoking and
cancer; attitude to a prohibition of advertising for tobacco products;
keeping of accounts; savings habits; public shares; purchase plans;
vacation trip; interest in contests; attitude to university study;
children´s education and occupational training; knowledge about
scholarships; ideas on appropriate education for boys and girls;
knowledge about the 312-DM-law; conduct in traffic; personal traffic
accidents and tickets; possession of a drivers license and distance
driven annually; attitude to the socially-oriented market economy;
judgement on Berlin´s situation; party preference; housing situation
and need for new housing; self-characterization; specification of
interview questions felt to be unpleasant; estimate of length of
interview.

Demography: age (classified); sex; marital status; religious
denomination; school education; professional position; employment;
household income; size of household; composition of household; head of
household; number of adults in household; city size.

Interviewer rating: length of interview; weekday of interview;
economic situation and social class of respondent; interest in
interview topic.