Dataset for Farm Communication and Public Perception: Organic and Sustainability as Communicative Strategies

This between-subject experiment used a 2 (presence or absence of key words associated with sustainability) x2 (presence or absence of a USDA organic certification label) factorial design. Participants were randomly exposed to one condition out of four. The experiment was created on Qualtrics. MTurk, Amazon’s crowdsource platform that recruits participants, was used to distribute the survey. 360 responses were initially collected and 318 were kept for analysis (N=318).