Share of spending on online travel platforms in China 2023, by user gender

In March 2023, male online travel platform users in China accounted for approximately 69 percent of total transaction value. However, female users, who spent only around 31 percent of the total, also accounted for a smaller proportion of all travel platform users.

截至2023年3月，中国男性在线旅行平台用户占据了总交易额的约69%，然而，仅消费了总交易额约31%的女性用户，在所有旅行平台用户中仍占据较小的比例。