Reasons for loss of consumer trust in brands in the U.S. 2021

In a survey of consumers conducted in the United States in the first quarter of 2021, 26 percent of respondents cited poor experience with the customer service to be one of the leading reasons for losing trust in a brand. Faulty product was also a main reason to distrust a brand.

在2021年第一季度于美国进行的一项消费者调查中，26%的受访者将客户服务体验不佳列为导致对品牌失去信任的主要因素之一。产品存在缺陷同样也是对品牌不信任的主要原因。