2024 Full Service Carrier (FSC) Satisfaction of South Koreans

This data is part of the Annual Travel Destination and Service Satisfaction Study, one of ConsumerInsight’s five syndicated travel studies. The study is carried out every September and targets over 25,000 travel consumers across South Korea. The purpose of the survey is to track and analyze long-term shifts in overseas travel behavior and consumer evaluations of travel products. The study is structured around six key areas: domestic travel experiences, overseas travel experiences, general travel agencies (GTAs), online travel agencies (OTAs), full-service carriers (FSCs), and low-cost carriers (LCCs). Conducted annually since 2017, the survey’s dataset includes the 2024 results, with variable labels and values embedded within the SPSS dataset.