IVT share in online ad traffic in China 2016-2019
收藏www.statista.com2024-08-27 更新2025-03-23 收录
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https://www.statista.com/statistics/996822/china-invalid-traffic-share-in-total-advertising-traffic/
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Digital advertisers should be aware of online ad frauds in China. In 2019, invalid ad traffic (IVT) accounted for nearly 32 percent of the total online advertising traffic in the country, which was higher than the global average level at about 10.8 percent.
数字广告从业者需对中国网络广告欺诈现象保持警觉。2019年，我国无效广告流量（IVT）占全国在线广告总流量的近32%，远超全球平均水平的10.8%。
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