INNOVATIVE MECHANISMS FOR THE DEVELOPMENT OF TOURISM SERVICES IN THE CONTEXT OF THE DIGITAL ECONOMY

This article examines innovative mechanisms for the development of tourism services in the context of the digital economy. The study analyzes the role of digital technologies, including artificial intelligence, big data, blockchain, smart tourism systems, mobile applications, and virtual reality in improving tourism competitiveness and service quality. Particular attention is devoted to the digital transformation of tourism infrastructure, customer-oriented service models, and sustainable tourism management.