Consumer concerns regarding generative AI use in online shopping 2023

In 2023, approximately six out of ten consumers familiar with the use of generative AI for online shopping expressed concerns about bias in these models leading to unrepresentative results. Other key concerns included the impersonation of individuals to provide false testimonials or reviews, the use of generative AI algorithms to copy or clone competitors' product designs or formulas, and the potential use of deep fakes to create content without proper permission, among other issues.

至2023年，约十之六的熟悉使用生成式AI进行在线购物的消费者表达了对于这些模型中存在的偏见的担忧，这可能导致结果缺乏代表性。其他主要关切包括模仿个人身份以提供虚假的证词或评论，使用生成式AI算法复制或克隆竞争对手的产品设计或配方，以及未经适当许可使用深度伪造技术创建内容等问题。