FC and WOM - Study 6 - Purchases vs Gifts
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Eight hundred and fifty six adults recruited through the IPSOS market research organization responded to this study. This study employed a 2 (financial constraint vs. control) x 2 (purchase vs. gift) between-subjects design, and demonstrated that financially constrained consumers were less likely to discuss new products only when those items were personal monetary expenditures (vs. gifts).
创建时间：
2018-04-25
