Most used social media platforms Saudi Arabia 2022, by share of users

With an 87.4 percent user share in 2022, Whatsapp was the most popular social media platform in Saudi Arabia. For that year, the total number of social media users in the country was approximately 29.5 million.  Social media usage in Saudi Arabia In Saudi Arabia, WhatsApp was the most popular social media platform, followed by Instagram and Twitter. The number of WhatsApp users in Saudi Arabia is expected to grow steadily between 2023 and 2028. After the fifth consecutive year of growth, the WhatsApp user base is expected to reach 17.29 million users, a new high in 2028. Notably, the number of WhatsApp users has been steadily increasing in recent years. In 2022, the primary reason for using social media in Saudi Arabia was to stay in touch with friends and family, followed by filling spare time.   Social media usage during Ramadan      In 2022, Muslim respondents in Saudi Arabia indicated they used social media to learn about new things they were interested in and to send greetings during Ramadan. During Ramadan, a lower percentage fewer respondents used social media to watch live videos by celebrities and publishers. Furthermore, during the same year, Muslim respondents in Saudi Arabia reported using social media to find shopping deals and promotions during Ramadan. In comparison, a lower proportion of respondents used social media to seek shopping advice from others during Ramadan.

2022年，WhatsApp在沙特阿拉伯的社交媒体市场中占据了高达87.4%的用户份额，成为最受欢迎的社交媒体平台。当年，该国社交媒体用户总数约为2950万。在沙特阿拉伯，WhatsApp的使用率位居首位，紧随其后的是Instagram和Twitter。预计从2023年至2028年，WhatsApp的用户数量将稳步增长。经过连续五年的增长后，预计到2028年，WhatsApp的用户基础将达到1729万，创历史新高。值得注意的是，近年来WhatsApp用户数量持续上升。2022年，沙特阿拉伯社交媒体的主要使用目的为与亲朋好友保持联系，其次为消磨闲暇时光。在斋月期间，沙特阿拉伯的穆斯林受访者表示，他们利用社交媒体了解自己感兴趣的新事物，并在斋月期间发送问候。在此期间，通过社交媒体观看名人及出版商直播视频的受访者比例有所下降。此外，在同年，沙特阿拉伯的穆斯林受访者还报告称，他们在斋月期间通过社交媒体寻找购物优惠和促销活动。相比之下，在斋月期间，寻求他人购物建议的受访者比例较低。