MBI Purchasing Power Data for Poland Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In Poland, this data reflects the consumption capacity within 5-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for Poland comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for Poland Postcode Level

概述

MBI提供的波兰购买力数据，用于在全球范围内评估消费者潜力。数据来源单一，确保一致性、可比性和跨区域无缝集成。数据反映波兰5位邮政编码区域内消费者的可支配收入，为当地消费者潜力和经济实力提供全面视角。

数据结构

数据包含以下变量：

• CTRYCODE: 两位国家代码（ISO 3166）
• POSTCODE: 邮政编码
• NAME: 行政区域名称
• P_T: 人口总数（夜间平均值）
• P_PRM: 人口占比（国家总人口的千分之一）
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占比（国家总购买力的千分之一）
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家等于100）

商业需求

• 市场分析: 发现未开发市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测: 利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划: 评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图: 结合社会人口洞察和客户数据，全面了解客户需求和行为。
• 位置数据丰富化: 用详细的人口和家庭属性丰富地理数据集。

数据字典

表名: MBI_MARKETDATA_2024_PL_POSTCODES5_PURCHASING

列名:

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• PP_MIO (Number)
• PP_PRM (Number)
• PP_EURO (Number)
• PP_CI (Number)

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_PL_POSTCODES5_PURCHASING";

更多信息

• 刷新频率: 每年
• 时间覆盖范围: 2024年1月1日至2024年12月31日
• 地理覆盖范围: 波兰（按邮政编码）
• 云区域可用性: AWS多个区域

联系信息

• 销售: [e-mail]
• 支持: [e-mail]