Machintel US CPG Data | Ecommerce and Retail Sales Data | 5MM+ Active Users, <10% Overlap | 100% First-Party Data | Weekly Delivery

Data is delivered to partners weekly to provide the most recent view of user activity. 5+ Million Active Users - data is tied1:1 to a specific app user with email, MAID, and IP. Machintel collects full basket data down to the product UPC. Less than 10% overlap - based on millennial userbase. access to offline and online data, access to WMY, Target and all retailers, and powered by >110 retailer integrations. 100% 1st Party Data - Data is collected exclusively from app users (no 3rd party data) and is 000% CCPA compliant. In exchange users have received > $1.25 billion in cash back. Product UPC, Name Brand Name retailer channel Primary and secondary category Price Paid and total basket price Use Cases: Retail Intelligence, Retail POS Data Analysis, Customer Acquisition, Customer Loyalty Programs, Data Append, Identity Resolution, Consumer Profiling, Purchase Intelligence Tags: Consumer Behavior Data, Shopper Data, Retail Sales Data, Ecommerce Data, CPG Data, Brand Data, Consumer Transaction Data, Ecommece Purchases Data, Consumer Purchase Data

搜集汇总

背景与挑战

背景概述

该数据集为Machintel提供的美国CPG与电商零售销售数据，包含500万以上活跃用户的每周交付记录，数据100%源自第一方应用用户，且用户重叠率低于10%。它覆盖了沃尔玛、Target等110多家零售商的线上线下购买行为，细至产品UPC级别，并符合CCPA合规要求，主要用于零售智能、客户获取和消费者画像分析。