Source_Data_File_"Potential Impacts of Diversification of Food Retail Working Hours on Consumer Behaviour and the Benefits for Local Producers"

Source data files of the article "Potential Impacts of Diversification of Food Retail Working Hours on Consumer Behaviour and the Benefits for Local Producers" A quantitative research approach was applied to examine the aspects of Latvian consumers' food purchasing behaviour and the role of supermarkets as food outlets, as well as the consumers' views on the potential closure of supermarkets on Sundays or the reduction of the opening hours on weekends to identify key trends in society rather than focusing on individual specific cases. The data collection method was a survey, and a questionnaire was designed for it. The questionnaire included 31 items for the quantitative measurement of consumer behaviour, values, and opinions and seven items for identifying consumers' socio-demographic status.