Awareness of dairy products brands in Germany 2020

This data illustrates the results of a survey on the 'spontaneous familiarity' of dairy product brands in Germany. According to the Mitteldeutschen Markenstudie 2020 (Central German Brand Study), 34 percent of respondents indicated that they know the brand Müller. The spontaneous familiarity of a brand refers to the percentage of respondents who are able to spontaneously name the corresponding brand after being asked to name brands from a certain product group that they know.

本数据集展示了德国市场上乳制品品牌自发熟悉度的调查结果。根据2020年进行的《中德品牌研究》（Mitteldeutschen Markenstudie），34%的受访者表示他们知晓Müller品牌。品牌自发熟悉度指的是在要求受访者列举他们所知的特定产品类别的品牌时，能够自发说出相应品牌名称的受访者比例。