Data underlying the research of Determinants of Value Perception in Eco-Innovation Consumption: Insights from an Emerging Country

This data was collected and analyzed to undestand the determinants of value perception of Brazilian consumers of eco-innovations, based on CSR and innovation aspects of products. A survey was carried out with a sample of 415 consumers. The data were analyzed with exploratory, confirmatory factor analysis and structural equation modeling. The study revealed that the fact that they provide value and life quality to society, as well as the differentiated design and the modernity, guarantee more benefits, compared to the costs, which suggests a positive value perception in the products. The influence of CSR and innovation on perceived value in eco-innovations was confirmed, with evidence of stronger innovation aspects impact. The positive relationship between perceived value and consumption of eco-innovations was also observed, however, with indications of a lesser influence than previous relationships, which leads us to believe that the consumer perceives value in products but does not always turn it into a purchase. This research contributed to the development of the investigated areas through a more precise understanding of how the constructs are related in an emerging country context.<b></b>

本数据集的收集与分析旨在基于产品的企业社会责任（CSR）与创新维度，探究巴西生态创新（eco-innovations）产品消费者的价值感知影响因素。本次研究以415名消费者为样本开展问卷调查，采用探索性因子分析、验证性因子分析及结构方程模型对数据进行分析。研究结果表明，此类产品能够为社会创造价值、提升生活品质，加之其差异化设计与现代性特征，使其收益高于成本，这意味着消费者对该类产品持有正向价值感知。本研究证实了企业社会责任与创新维度对生态创新产品感知价值的影响，且创新维度的影响效应更为显著。同时，研究也发现感知价值与生态创新产品消费间存在正向关联，但该关联的影响强度弱于前述关联，这提示消费者虽能感知产品价值，却未必会将其转化为实际购买行为。本研究通过更精准地阐明新兴市场背景下各构念间的关联机制，为相关研究领域的发展贡献了学术价值。