LINGUOCULTUROLOGICAL FEATURES OF EUPHEMISTIC SUBSTITUTIONS IN MODERN ENGLISH AND UZBEK POLITICAL COMMUNICATION.

In modern political communication, language functions not only as a means of conveying information but also as a powerful instrument of shaping public perception and ideological influence. Among various linguistic devices, euphemisms occupy a central place due to their ability to mitigate, obscure, or strategically reframe sensitive or controversial issues. Euphemistic substitutions allow political actors to present reality in a more acceptable or favorable way, thereby influencing how audiences interpret political messages.