Awareness vs. purchasing intent for selected D2C brands by U.S. consumers in 2019

This statistic presents the awareness versus purchasing intent regarding selected D2C brands according to consumers in the United States in 2018. The brand with the highest awareness reach among consumers was Harry's. The company had an 48 percent awareness rate among consumers, with 12 percent of those are of the brand reporting that they had purchased an item from grooming products provider.

本统计数据显示了2018年美国消费者对所选直接面向消费者品牌（D2C）的认知度与购买意愿。在消费者中，认知度最高的品牌为Harry's，该公司在消费者中的认知率高达48%，其中12%的受访者表示曾购买过其美容产品。