智慧旅游大脑建设解决方案

一、方案背景1.1、 智慧旅游发展趋势一、全面物联智慧旅游的智能化体现在通过互联网使物与物之间进行信息沟通和交换，进而在智能终端上进行智能识别、定位、监督和跟踪等操作，全面物联是智慧旅游发展的必要前提。1.2、 智慧旅游发展趋势二、强大云计算云计算作为一种网络应用模式，其主要目的是解决、处理物联网信息交换中带来的巨大数据和信息，智慧旅游的发展与建设需要云计算作为平台与应用的依托。1.3、 智慧旅游发展趋势三、实时移动通信移动通信是物联网的一种连接方式，它确保了移动智能终端在智慧旅游中的各种应用，为提高服务质量，增强游客体验效果提供了重要保障。1.4、 智慧旅游发展趋势四、实用人工智能利用计算机模拟人进行数据分析、处理、预测;人工智能作为智慧旅游的核心科技，它将极大地应用于人流量、突发事件预测、游客满意度评价等方面。业内人士评价，游客对高品质旅游产品的需求不断扩大，迫切需要市场提供多元化、人性化的选择，而“智慧旅游”正是未来旅游行业加快“互联网+”、发展“未来旅游”的重要方式二、建设原则2.1、 坚持政府引导与市场主体相结合政府着力加强规划指导和政策引导，推进智慧旅游公共服务体系建设；企业在政府规划、政策和行业标准引导下，以市场需求为导向，开发适应游客需求的产品和服务。防止政府大包大揽和不必要的行政干预。2.2、 坚持统筹协调与上下联动相结合着眼于中国旅游业发展的整体和长远需要，着力加强信息互联互通，有效规避信息孤岛化、碎片化。在确保信息资源可共享的基础上，各地可结合实际需求，先行先试，创新智慧旅游服务管理手段。2.3、 坚持问题导向与循序渐进相结合要突出为民、便民、惠民的基本导向，防止重建设、轻实效，使游客充分享受智慧旅游发展的成果。要充分认识智慧旅游建设的系统性和复杂性，通过成熟的技术手段，从最迫切最紧要问题入手，做深做透，循序渐进。三、建设思路智慧景区实现信息集成化，产品体验化，营销精准化，管理智能化，打造服务人性化，从而打造智慧景区新标杆，需要有支撑平台和面向技术服务、技术管理、技术营销、技术管理等四类应用的业务系统。进行宏观环境的背景分析，景区的现状分析和需求分析，配合景区前期建设要求打造建设目标，持续建设，最终实施保障，是智慧景区前期规划的整体思路。智慧景区建设是一个复杂的系统工程，景区应结合自身特点，既要因地制宜，又要兼顾大局，统一标准，规范建设。四、建设内容智慧旅游整体解决方案的整体架构可概括为“一个中枢、两个中心、三个门户、四个体系”。一个中枢：智慧旅游管理中枢，整合指挥中心和总   监控室职能，独立建制、同台运行，建设智慧指挥平台和智慧决策平台，强化信息服务、资源管理、动态研判、要害防控、应急处置、执法督查职能，打造旅游管理中枢，实现24小时全天候值守、实战化运作；两个中心：可视化大数据中心、指挥调度中心；三个门户：官网互动门户、微博互动门户、微信互动门户；四个体系：管理体系、营销体系、服务体系、保护体系。4.1 一个中枢基于先进理念的可视化管理系统，以地图式管理可一览景区所有运营情况，集监测、控制、维护、管理功能于一体，实现应急指挥调度、大数据分析决策。平台将景区现有的信息化应用及控制系统进行系统集成和功能对接，基于可视化的景区电子地图对景区内部大小设备、设施进行控制和管理，并与电子地图地理坐标进行相互关联，可实现各智慧旅游系统间关联互动，及数据搜集、汇总、分析，进而消除目前许多智慧景区建设中存在的系统信息孤岛问题，达到综合管理和集中控制的目的。主要功能： 1、智慧景区后台管理系统；2、解决多系统单点登入功能；3、解决智慧景区建设信息孤岛问题；4、为指挥调度管理提供数据依据；5、汇聚智慧景区中各子系统数据；6、实时生成智慧景区管理数据分析报表；7、决策分析（含余票查询、销售同比分析、票类销售分析、站点销售对比分析、客户类别分析、销售分析、票类SWOT分析等）；8、报表数据（含销售报表、财务报表等）；9、领导综合查询（可查系统的管理报表）；10、数据分析（含库存分析、客户分析、报表分析等）；11、图形分析报表（柱状图、饼状图、波形图等）；12、系统管理（含用户管理、菜单管理、角色管理、日志管理等）。4.2、 两个中心两个中心即可视化大数据中心和指挥调度中心。4.2.1、 可视化大数据中心集合景区的大数据采集和深度挖掘，分析区域内各景区景点分布情况、景区客流量、热力图分布、景区环境质量、游客消费行为特征等；还通过数据平台，了解涉旅企业现状，预测旅游产业发展走势，将有价值的信息传递给政府或相关企业组织提供强大的数据分析，为决策者带来更明智、更精准的决策，支持客流、历史数据、多景点老旅客等增长量、平均停留时长、旅客光临次数、多景点数据对比等等多维数据对比分析，提高景区的管理能力，支持定制化数据分析展现。通过大数据，进行360度掌握客流动态和景区游客线下行为轨迹，了解景点间关联度，辅助景区调整与组合决策。深度了解游客基本特征与线上行为偏好，挖掘个性化服务，提升游客消费体验。4.2.2、 指挥调度中心指挥调度中心采用功能集成、网络集成、软件界面集成等多种集成技术，以云数据中心为基础，以地理信息系统、数据挖掘分析系统、信息展示系统为手段，应汇集各种实时数据，在基于GIS全息可视化的统一界面下实现对这些应用系统的信息获取、操作控制、整合分析、集中展现、信息发布等功能。4.3、 三个门户三个门户：官网互动门户、微信互动门户、微博互动门户。景区门户是景区实现智慧化的首期建设内容，是智慧景区建设的重要组成部分，景区门户利用互联网信息化平台帮助景区扩展客源，树立景区品牌形象，通过电子商务运营，帮助景区完成粗放型经营模式向精细化运作转换，建立现代互联网营销方式，提高景区管理水平和市场竞争力。4.4、 四个体系四个体系即智慧管理体系、智慧营销体系、智慧服务体系、智慧保护体系和智慧体验体系。4.4.1、 智慧管理体系智慧管理平台主要用户是平台管理机构，实现系统管理、用户管理、景区管理、分销商管理、旅行社管理、订单管理、统计报表、营销分析、接口管理等功能。4.4.2、 智慧营销体系营销综合管理平台包含线下电子营销系统，线上分销平台、电子商务平台、微信服务平台、会员管理系统、进销存系统等，通过线上业务系统进行产品预订，数据同步汇总至数据中心，线下系统进行取票、验证，实现了线上、线下一体化的功能。平台可实现线上线下多渠道自助购买门票，自助检票通道凭电子、证照或生物识别方式对游客进行验检放行，系统实时汇总各项数据向上对接综合管理平台。 平台运用计算机通信技术、通信控制技术、先进的电子码设别技术、与先进营销管理理念相结合，具有形象现代化，管理一体化，信息实时性，防伪可靠性，核算严密性的特点。实现对收费类的票证（如景区门票、轨道交通车票、车船票）进行电子制票、售票、检票、统计和汇总管理等各个环节的实时管理，充分体现了应用方式的现代化、人性化。 营销系统支持身份证、IC卡、二维码、指纹、掌静脉验证，以及人脸与身份证识别双重比对验证，为游客营造更便捷的购票和检票流程，同时解决客流统计和二次入园等问题。后台系统同时对门票、优惠措施、会员卡、游客客源地、旅行社、导游等信息进行统一汇集和调配管理，并实时生成报表，为景区客流管理和多元化营销提供依据。4.4.3、 智慧服务体系将本地的旅游景区、周边酒店、餐饮、特色旅游商品、交通租赁、导游导览等服务进行互联网化整合，以平台化的方式提供给自由行和旅行社的游客，通过打造目的地的旅游商圈平台，实现自由行、自驾游的旅游生活服务平台，打造旅行的本地化“美团式”服务。全域旅游平台公司将通过“资源+平台+运营”战略合作，加强企业规范化、管理标准化、信息网络化的建设，发挥和加强自身的开发、营销、品牌、管理和人才优势，逐步整合产业链，实现旅游产业的多元化扩张和跨区域化经营，将公司打造成为本区域内落地旅游平台的上市企业。同时向国内其他景区和旅游目的地企业输出旅游景区管理模式，酒店、交通管理模式。4.4.4、 智慧保护体系风景名胜资源是中华民族珍贵的自然与文化遗产，是不可再生的国家资源。国家重点风景名胜区核心景区作为风景名胜资源最集中的区域，是衡量风景名胜区自然景观、历史文化、生态环境品质和价值高低的重要条件，是实现可持续利用的基础，是特别需要加强保护的区域。各省、自治区建设行政主管部门、直辖市园林行政主管部门和各国家重点风景名胜区管理机构在全面加强对风景名胜区的保护和管理的同时，应当把对核心景区的保护工作摆到十分重要的位置，突出抓好。

I. Scheme Background
1.1 Trends of Smart Tourism Development I: Comprehensive Interconnection
The intelligence of smart tourism is reflected in the information communication and exchange between objects via the Internet, followed by operations such as intelligent identification, positioning, supervision and tracking on intelligent terminals. Comprehensive interconnection is a necessary prerequisite for the development of smart tourism.

1.2 Trends of Smart Tourism Development II: Powerful Cloud Computing
Cloud computing, as a network application mode, mainly aims to solve and process the massive data and information brought by information exchange in the Internet of Things. The development and construction of smart tourism requires cloud computing as the support for platforms and applications.

1.3 Trends of Smart Tourism Development III: Real-time Mobile Communication
Mobile communication is a connection mode of the Internet of Things, which ensures various applications of mobile intelligent terminals in smart tourism, and provides an important guarantee for improving service quality and enhancing tourist experience.

1.4 Trends of Smart Tourism Development IV: Practical Artificial Intelligence
Use computers to simulate human beings for data analysis, processing and prediction. As the core technology of smart tourism, AI will be greatly applied in aspects such as passenger flow, emergency prediction and tourist satisfaction evaluation. Industry insiders commented that the growing demand of tourists for high-quality tourism products urgently requires the market to provide diversified and humanized options, and "smart tourism" is precisely an important way for the future tourism industry to accelerate "Internet +" and develop "future tourism".

II. Construction Principles
2.1 Adhere to the Combination of Government Guidance and Market Players
The government should focus on strengthening planning guidance and policy guidance, and promote the construction of smart tourism public service systems; under the guidance of government planning, policies and industry standards, enterprises should develop products and services that meet tourist demands with market demand as the orientation. Avoid the government taking on everything and unnecessary administrative intervention.

2.2 Adhere to the Combination of Overall Coordination and Vertical Linkage
Focus on the overall and long-term needs of China's tourism development, strengthen information interconnection and mutual exchange, and effectively avoid information islands and fragmentation. On the basis of ensuring the shareability of information resources, all regions can combine actual needs, take the lead in testing and innovate smart tourism service and management methods.

2.3 Adhere to the Combination of Problem Orientation and Gradual Progress
Highlight the basic orientation of serving the people, facilitating the people and benefiting the people, prevent the tendency of focusing on construction rather than effectiveness, so that tourists can fully enjoy the achievements of smart tourism development. We should fully recognize the systematicness and complexity of smart tourism construction, start with the most urgent and critical problems through mature technical means, deepen and refine the work, and proceed gradually.

III. Construction Ideas
Smart scenic spots should realize information integration, product experientialization, precise marketing and intelligent management, and create humanized services, so as to build a new benchmark for smart scenic spots. This requires supporting platforms and four types of application business systems oriented to technical services, technical management, technical marketing and technical management. Conducting macro-environmental background analysis, scenic spot status analysis and demand analysis, formulating construction goals in line with the early construction requirements of the scenic spot, continuous construction and final implementation guarantees are the overall ideas for the early planning of smart scenic spots. The construction of smart scenic spots is a complex systematic project. Scenic spots should combine their own characteristics, not only adapt to local conditions, but also take the overall situation into account, unify standards and regulate construction.

IV. Construction Content
The overall architecture of the smart tourism overall solution can be summarized as "One Central Hub, Two Centers, Three Portals, Four Systems".
One Central Hub: Smart Tourism Management Hub, which integrates the functions of the command center and the general monitoring room, with independent establishment and operation on the same platform. Build a smart command platform and a smart decision-making platform, strengthen the functions of information service, resource management, dynamic research and judgment, key prevention and control, emergency disposal and law enforcement supervision, and build a tourism management hub to realize 24-hour all-weather duty and combat-oriented operation;
Two Centers: Visual Big Data Center, Command and Dispatch Center;
Three Portals: Official Website Interactive Portal, Weibo Interactive Portal, WeChat Interactive Portal;
Four Systems: Management System, Marketing System, Service System, Protection System.

4.1 One Central Hub
The visual management system based on advanced concepts, with map-based management that can overview all the operation status of the scenic spot, integrates monitoring, control, maintenance and management functions, and realizes emergency command and dispatch and big data analysis and decision-making. The platform integrates and functionally connects the existing information applications and control systems of the scenic spot, controls and manages the large and small equipment and facilities inside the scenic spot based on the visual scenic spot electronic map, and correlates them with the geographic coordinates of the electronic map, which can realize the interactive connection between various smart tourism systems, as well as data collection, summary and analysis, thereby eliminating the system information island problems existing in the construction of many current smart scenic spots, and achieving the purpose of comprehensive management and centralized control.
Main functions:
1. Smart scenic spot background management system;
2. Solve the single-sign-on function of multiple systems;
3. Solve the problem of information islands in smart scenic spot construction;
4. Provide data basis for command and dispatch management;
5. Aggregate data from various subsystems in the smart scenic spot;
6. Generate real-time smart scenic spot management data analysis reports;
7. Decision analysis (including remaining ticket query, sales year-on-year analysis, ticket category sales analysis, site sales comparison analysis, customer category analysis, sales analysis, ticket category SWOT analysis, etc.);
8. Report data (including sales reports, financial reports, etc.);
9. Leader comprehensive query (can query the system's management reports);
10. Data analysis (including inventory analysis, customer analysis, report analysis, etc.);
11. Graphical analysis reports (histograms, pie charts, waveform charts, etc.);
12. System management (including user management, menu management, role management, log management, etc.).

4.2 Two Centers
4.2.1 Visual Big Data Center
Collect and deeply mine the big data of the scenic spot, analyze the distribution of scenic spots and attractions in the region, passenger flow of scenic spots, heat map distribution, scenic spot environmental quality, tourist consumption behavior characteristics, etc.; also understand the status of tourism-related enterprises through the data platform, predict the development trend of the tourism industry, and transmit valuable information to the government or relevant enterprise organizations to provide powerful data analysis, enabling decision-makers to make more sensible and accurate decisions. Support multi-dimensional data comparative analysis such as passenger flow, historical data, growth of repeat tourists of multiple attractions, average stay time, number of tourist visits, multi-attraction data comparison, etc., improve the management ability of scenic spots, and support customized data analysis presentations. Through big data, grasp the passenger flow dynamics and the offline behavior tracks of tourists in the scenic spot in 360 degrees, understand the correlation between attractions, and assist the scenic spot in adjusting and combining decisions. Deeply understand the basic characteristics of tourists and their online behavior preferences, tap personalized services, and improve tourist consumption experience.

4.2.2 Command and Dispatch Center
The command and dispatch center adopts multiple integration technologies such as function integration, network integration and software interface integration, takes the cloud data center as the foundation, and takes geographic information systems, data mining and analysis systems and information display systems as means. It should collect various real-time data, and realize functions such as information acquisition, operation control, integrated analysis, centralized display and information release of these application systems on a unified interface based on GIS holographic visualization.

4.3 Three Portals
Three Portals: Official Website Interactive Portal, WeChat Interactive Portal, Weibo Interactive Portal. The scenic spot portal is the first-phase construction content for the scenic spot to realize intelligentization, and is an important part of the construction of smart scenic spots. The scenic spot portal uses the Internet information platform to help the scenic spot expand its tourist sources, establish the scenic spot's brand image, complete the transformation from extensive business model to refined operation through e-commerce operations, establish modern Internet marketing methods, and improve the scenic spot's management level and market competitiveness.

4.4 Four Systems
Four Systems refer to the Smart Management System, Smart Marketing System, Smart Service System, Smart Protection System and Smart Experience System.
4.4.1 Smart Management System
The main users of the smart management platform are platform management institutions, which realize functions such as system management, user management, scenic spot management, distributor management, travel agency management, order management, statistical reports, marketing analysis, interface management, etc.

4.4.2 Smart Marketing System
The marketing comprehensive management platform includes offline electronic marketing systems, online distribution platforms, e-commerce platforms, WeChat service platforms, member management systems, inventory management systems, etc. Products are booked through online business systems, and data is synchronously summarized to the data center. Offline systems conduct ticket collection and verification, realizing the function of online and offline integration. The platform can realize multi-channel self-service ticket purchase online and offline, and self-service ticket checking channels use electronic, certificates or biometric recognition methods to verify and admit tourists. The system summarizes various data in real time and connects upward to the comprehensive management platform. The platform combines computer communication technology, communication control technology, advanced electronic code identification technology and advanced marketing management concepts, and has the characteristics of modernized image, integrated management, real-time information, anti-counterfeiting reliability and rigorous accounting. Realize real-time management of all links such as electronic ticket making, ticket selling, ticket checking, statistics and summary management for charge-related tickets (such as scenic spot tickets, rail transit tickets, ship and bus tickets), which fully reflects the modernization and humanization of application methods. The marketing system supports ID card, IC card, QR code, fingerprint, palm vein verification, and dual comparison verification of face and ID card recognition, creating a more convenient ticket purchase and ticket checking process for tourists, and solving problems such as passenger flow statistics and secondary admission at the same time. The background system also uniformly collects and manages information such as tickets, preferential measures, membership cards, tourist origins, travel agencies, tour guides, etc., and generates reports in real time, providing a basis for scenic spot passenger flow management and diversified marketing.

4.4.3 Smart Service System
Integrate local tourist attractions, surrounding hotels, catering, characteristic tourist commodities, transportation rental, tour guiding and tour browsing and other services into the Internet, and provide them to independent travelers and travel agency tourists in a platform-based way. By building a destination tourism business district platform, realize a tourism life service platform for independent travelers and self-driving travelers, and create a local "Meituan-style" service for travel. The All-for-one Tourism Platform Company will carry out strategic cooperation through "resources + platform + operation", strengthen the construction of enterprise standardization, management standardization and information networking, give play to and strengthen its own advantages in development, marketing, brand, management and talents, gradually integrate the industrial chain, realize diversified expansion and cross-regional operation of the tourism industry, and build the company into a listed enterprise that lands tourism platforms in this region. At the same time, it will export tourism scenic spot management models, hotel and traffic management models to other domestic scenic spots and tourism destination enterprises.

4.4.4 Smart Protection System
Scenic and historic resources are precious natural and cultural heritage of the Chinese nation, and are non-renewable national resources. The core scenic area of national key scenic and historic areas, as the most concentrated area of scenic and historic resources, is an important condition for measuring the quality and value of the scenic area's natural landscape, historical culture and ecological environment, is the foundation for sustainable utilization, and is an area that particularly needs to strengthen protection. The construction administrative departments of provinces, autonomous regions, the garden administrative departments of municipalities directly under the Central Government and the management institutions of various national key scenic and historic areas should, while comprehensively strengthening the protection and management of scenic and historic areas, place the protection of the core scenic area in a very important position and focus on it well.

搜集汇总

背景与挑战

背景概述

该数据集系统阐述了智慧旅游大脑建设的整体解决方案，涵盖技术基础、建设原则和实施框架，重点构建了以管理中枢为核心，整合大数据中心、指挥调度中心和多元门户的智慧化体系，旨在提升旅游管理效率和服务质量。