Brands of standard tea in Great Britain 2023, by number of consumers

Britain is famous for being a tea drinking country, with many brands offering a variety of choices. But of all those available, PG Tips is the most popular. In 2023, it was estimated that more than eight million people enjoyed this brand. Despite its clear popularity, the number of PG Tips users has fallen since 2013, when the number of users was more than nine million. Tea drinker demographicsWhilst PG Tips was most popular amongst those aged 18 to 49, Yorkshire Tea was more likely to be the brand of choice amongst the older generations. This was especially the case for those older than 65 years of age, where the share of consumers of Yorkshire Tea was 28 percent. This was almost twice as many PG Tips users. Do you add milk first or last?A debate has raged in Britain for many years regarding the proper way to prepare a cup of tea. So much so that scientists have even weighed in on whether milk should be added first or last. However, a 2018 YouGov survey found that the majority of Brits prefer adding milk to their tea last. This was most common in Scotland and the north of England, with more than 80 percent of respondents in those regions preferring this method.

英国以其饮茶传统而闻名，众多品牌提供了丰富的选择。然而，在众多品牌中，PG Tips 无疑是最受欢迎的。至2023年，估计有超过八百万的消费者享用了这一品牌。尽管其知名度显著，自2013年以来，PG Tips 的用户数量却有所下降，彼时用户数量超过了九百万。就饮茶者的群体特征而言，尽管PG Tips 在18至49岁的人群中最为流行，但约克夏茶更受年长一代的青睐。特别是在65岁以上的群体中，约克夏茶的消费者占比高达28%，几乎是PG Tips 用户的两倍。先加牛奶还是后加牛奶？关于如何正确冲泡一杯茶的争论在英国已经持续了许多年。以至于科学家们也介入讨论，牛奶是应该先加还是后加。然而，2018年的一项由YouGov进行的调查显示，大多数英国人倾向于在茶中加入牛奶后。这一习惯在苏格兰和英格兰北部尤为普遍，超过80%的受访者偏好这种冲泡方式。