Does Information Undermine Brand? Information Intermediary Use and Preference for Branded Web Retailers
收藏NBER2003-09-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w9942
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资源简介：
Investments in brand provide one method for vendors to become known and convince potential customers that vendors will deliver as promised. Alternatively, third-party information on retailers' existence, as well as whether they tend to keep their commitments can serve a similar function and may
提供机构：
美国国家经济研究局
创建时间：
2003-09-01
