Share of hotels participating in Tripadvisor Plus in selected cities worldwide 2021

In June 2021, travel company Tripadvisor introduced a subscription-based plan, Tripadvisor Plus, offering members rate discounts on accommodation and travel bookings for an annual fee of 99 U.S. dollars. Just three months after the launch, however, the firm announced major changes to the original program, replacing the discounts with cash-back benefits. According to a September 2021 analysis, in the month in which Tripadvisor revamped its membership plan, roughly 35 percent of New York hotels listed on the platform had signed up to Plus. Meanwhile, only two percent of hotels available on Tripadvisor in Buenos Aires and Tokyo, respectively, had joined Plus.

于2021年6月，旅游公司Tripadvisor推出了一项基于订阅的套餐——Tripadvisor Plus，该套餐以99美元的年费为会员提供住宿和旅行预订的折扣。然而，自推出仅三个月后，该公司便宣布对原有计划进行了重大调整，将折扣替换为现金返还福利。根据2021年9月的一项分析，在Tripadvisor更新其会员计划的当月，大约有35%的纽约酒店在该平台上注册了Plus服务。与此同时，在Tripadvisor上可用的布宜诺斯艾利斯和东京的酒店中，分别仅有2%加入了Plus服务。