eCommerce Benchmark KPIs: Food in the Netherlands

In 2023, next to an add-to-cart rate of 15.1%, a cart abandonment rate of 52.8%, and a conversion rate of 7.1%, the eCommerce Benchmark KPIs for Food in the Netherlands also consist of an AOV of US$59.9, a discount rate of 10.4%, and a return rate of 6.3%.

至2023年，荷兰食品电商领域的关键绩效指标（KPIs）包括：15.1%的加入购物车比率、52.8%的购物车放弃率、7.1%的转化率，同时平均订单价值（AOV）为59.9美元，折扣率为10.4%，退货率为6.3%。