Leading product categories consumers bought online in the past 12 months SEA 2022

According to a survey among Southeast Asian consumers in 2022, 53 percent of the respondents bought fashion products in the past 12 months. Beauty and personal care was another product category which over half of the respondents purchased in the past 12 months as of July 2022.

根据2022年对东南亚消费者进行的调查，53%的受访者在过去12个月内购买了时尚产品。美容和个人护理类产品亦是受访者购买比例超过半数的产品类别，截至2022年7月。