ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES

In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design & Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics we can see the traffic on our website, containing useful information about the visitors: demographic data, how they have get on our website (direct, organic search, social, etc.), what kind of devices they use, etc. To find if there are people interested on our offer of courses, we also present how we can obtain such an information from YouTube of Facebook. We are focused on the increasing using of the Internet on mobile devices – and for this reason, on the importance of developing websites for mobile or even mobile apps. In the case of mobile apps, we also point out observations on some mobile marketing strategies which must be considered. We present some observations on the electronic format of course content: text, image, video, or interactive platforms and how it can use in the best forms on small devices and how different cloud computing technologies and services can improve the quality of our online courses.