The Little Book of Value: How Innovation Creates Value for Consumers - Volume 1

Value is a 21st Century approach to understanding Innovation. This work explores the nature and consequences of value.This book (Vol.1) is a condensed (20pp) practitioners view of my research into Value and Innovation. It presents an introduction to value theory but above all aims to be simple, practical and easy to follow.A longer book (Vol.2, 100pp) will present six practical cases to show how value works as an analysis framework to better understand innovation and why consumers adopt new technology.In my research I seek to learn how to measure and manage value and value creation to better understand innovation as a complex, dynamic system. Twitter: @valuemgmtThis project is an online collaborative book project, partnering innovation researchers and industry practitioners to explore and test the value of a theory of value to explain innovation. Using six cases (Vol 2), the value theory will be examined across different contexts, to see if we can break or extend the theory. Sections:1. What is value?2. History of value3. Value dimensions4. Value cases outlinedLessons learnedGlossaryV2 (20.12.18) includes - an update with the latest Value literature. Versions:07.12.18 - Link to Bitly (Google Doc) of new Value Lit (2013-18)Status: assessing09.11.18 - final pdf version, Figshare DOI added23.11.18 - DOI a clickable link on Title page.20.12.18 - Now adds reviewed Value literature 2013 - 2018. Made with Apple Pages.For Tabitha, the market researcher next door.