Leading ways PRs used generative artificial intelligence (AI) in their workflow 2023

As of December 2023, almost two-thirds (or 64 percent) of public relations (PR) professionals surveyed worldwide said they used generative artificial intelligence (AI) to write copy for social media. Research and press release writing followed, each included by 58 percent of respondents among their AI-reliant work-related activities. According to the same study, nearly two-thirds of responding global PRs used generative AI at work as of late 2023.

截至2023年12月，在全球范围内接受调查的公关（PR）专业人士中，约有三分之二（或64%）的人表示他们使用生成式人工智能（AI）来撰写社交媒体文案。在研究及新闻稿撰写方面，分别有58%的受访者将其纳入依赖AI的工作相关活动之中。根据同一项研究，截至2023年底，近三分之二的全球公关从业者已在工作场合使用生成式人工智能。