THE IMPORTANCE OF DEVELOPING MARKETING STRATEGIES IN MANAGEMENT

The article examines the importance of developing marketing strategies in modern management and their role in achieving organizational success. It analyzes how well-designed marketing strategies help enterprises identify target markets, understand customer needs, and create competitive advantages in dynamic business environments. The study highlights the significance of market research, segmentation, positioning, and promotion strategies in improving organizational performance and increasing profitability. It also explores the role of digital technologies and modern communication channels in shaping effective marketing approaches. Based on the analysis, conclusions are drawn regarding the necessity of integrating marketing strategy development into overall management processes to ensure sustainable growth and competitiveness.