Factors Influencing University Students' Adoption of Online Education Platforms in Bangladesh

This study examines the factors influencing university students’ adoption of Online Education Platforms (OEP) in Bangladesh, applying an extended Technology Acceptance Model (TAM). A cross-sectional quantitative study was conducted with 700 public university students, yielding 535 valid responses, analyzed using Structural Equation Modeling (SEM) via SmartPLS software. The findings revealed that Perceived Ease of Use (PEOU) significantly impacts Perceived Usefulness (PU) and students' attitudes, indicating that ease of use enhances perceived usefulness. PU and Social Influences (SI) positively affect students' attitudes toward adoption, underscoring the importance of perceived academic benefits and social support.