Anexo Voz-Neuro

Figshare2016-05-03 更新2026-04-08 收录

神经营销学

环境广告效果评估

数据链接：

https://figshare.com/articles/dataset/Anexo_Voz-Neuro/3208087/1 数据链接链接失效反馈

官方服务：

资源简介：

Usando fMRI, en este estudio se determina la efectividad de diversos elementos comunicativos en el ámbito de la publicidad medioambiental.<br>

创建时间：

2016-05-03

Data_Sheet_1_The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision.docx

神经营销学

决策神经机制

The frontal alpha asymmetry (FAA) is a neurophysiological measure of motivation and preference. Despite the FAA is associated to commercial pleasantness, conflicting evidence emerged in the literature

NIAID Data Ecosystem80

Rotterdam 35 TV Commercials (TVC35) fMRI Dataset

神经营销学

广告效果评估

<div>An fMRI dataset (Study 1a and 1b) reported in the following paper:<br></div><div><br></div><div>Chan, H. Y., Smidts, A., Schoots, V. C., Dietvorst, R. C.

DataCite Commons2025-08-26 更新40

Rotterdam 35 TV Commercials (TVC35) fMRI Dataset

神经营销学

广告神经评估

An fMRI dataset (Study 1a and 1b) reported in the following paper:Chan, H. Y., Smidts, A., Schoots, V. C., Dietvorst, R. C., & Boksem, M. A. (2019). Neural similarity at temporal lobe and cerebellum p

Figshare2019-11-06 更新30

Questionnaire The Hedonic and Utilitarian Motivations Pattern Changes in Online Fashion Shopping.pdf

消费者行为

神经营销学

A customer's desire to purchase fashion items can be divided into two underlying dimensions: utilitarian and hedonic motivations. Utilitarian motivations refer to practical and functional aspects of s

DataCite Commons2024-08-01 更新60

Data_Sheet_1_Neural mechanisms of expert persuasion on willingness to pay for sugar.pdf

神经营销学

健康行为

Introduction: Sugar consumption is associated with many negative health consequences. It is, therefore, important to understand what can effectively influence individuals to consume less sugar. We rec

NIAID Data Ecosystem30

Anexo Voz-Neuro

资源简介：

相关数据集