2023 MLB Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all MLB teams.

Brands can use this data to evaluate active partnerships and explore future opportunities.

View Included:

- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)

- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:

- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

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Date Range:

03-30-2023 to 11-04-2023

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Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.

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Exposure Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each MLB team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.

Top Use Cases for Brands:

- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集通过电视和社交媒体平台监测，量化评估2023年MLB球队赞助品牌的曝光价值，包含赞助商、平台类型、媒体价值等核心字段，帮助品牌方分析赞助投资回报并优化合作策略。数据覆盖2023年3月至11月，经严格质量检测流程确保准确性。