Leading social media platforms for online beauty purchases in the U.S. 2023

In 2023, TikTok was the leading social media platform for online beauty product purchases in the United States, with a share of almost 33 percent of product purchases. Instagram ranked second, with a percentage of over 28.

至2023年，TikTok已成为美国在线美容产品购买的主要社交媒体平台，其产品购买市场份额高达近33%。Instagram位列第二，其占比超过28%。