The functional framework for self-adaptation of e-commerce user interfaces

The dataset contains information about the collected customer behavior of an e-shop that has implemented a multi-variant user interface serving platform. Data was retrieved from the database with a query: SELECT s.token, s.fingerprint, s.userToken, s.siteId, s.userId, v.url, v.type, v.group, v.category, v.action, v.name, v.time, v.visitKey, v.groupSource FROM `visit` v JOIN session s ON v.sessionId=s.id WHERE v.`time` > '2023-04-01' AND v.`time`<'2023-07-15' The dataset was used to cluster clients and assess the effectiveness of serving different UI variants.