Sovrn Weblog Data Sample

Sovrn data is derived from behavioral interest and intent data from its 40,000+ publishers and enables companies to target users of interest with high ROI, match with their first-party data for new in-moment customer insights, link users across devices, and so much more.

This data share is a subset of Sovrn's 12 Billion+ signals per day collected through advertising tags across the Sovrn publisher websites.

This sample contains masked identifier fields.

Tables Included:
PUBLIC.WEBLOG_DATAFEED

Fields Included (but not limited to):
- Unique Identifiers (Sovrn third-party cookie, Mobile Ad ID, Hashed Email)
- Timestamp
- Domain (the domain for the page)
- Page URL (the full page url)
- Page Category (categorization of the page according to the IAB+ taxonomy)
- IP Address
- Lat/Long inferred from IP address
- Country
- User Agent (browser version, device OS etc)

Use Cases:

- Targeting
- Segmentation
- Reporting
- Analytics
- Identity Resolution
- Customer Profiles

Example Use Case:

- Understand the other interests of the users that visit on your website for better content personalization
- Create better-targeted lists for digital marketing by overlaying Sovrn user interest data on your ids