SMS Digital Audience Segments for Online Targeting

The SMS Digital Audience Segments for Online Targeting is a multi-sourced file of 750 million unique MAIDs, 400 million unique Hashed Emails, and over 95 million Household IP addresses tied to hundreds of consumer attributes including: strong demographics, home profiles, lifestyle interests, purchase history, occupation, auto and other specialty segments. Available for onboarding and advanced targeting across multiple digital channels including Desktop, Mobile and Advanced TV.

This file is 100% deterministic and is built from hundreds of source types including self-reported surveys, public record, warranties, online directories, recorded deed, and app publishers. File updates monthly.

Sample included fields:
- Maid, Hashed Email or IP address
- Age
- Gender
- Household Income
- Apparel Mail Order Buyers
- Do It Yourself
- Donors to Charities
- Health and Wellness
- Hunting and Fishing
- Home Improvement
- Travel
- Occupation
- Vehicle Make and Model

Access the data directly within the Snowflake platform and target on any platform.

Sample Tables:
- Traveling Families with Children
- Single Dads
- Affluent Homeowners

搜集汇总

背景与挑战

背景概述

该数据集整合多源数据，涵盖7.5亿个MAID、4亿个哈希邮箱和9500万个家庭IP地址，关联数百个消费者属性，如人口统计、生活方式和购买历史。数据来源于调查、公共记录和保修信息等，每月更新，适用于通过Snowflake平台在桌面、移动和高级电视等数字渠道进行精准定向。