A consumer *value* theory of innovation in 3G mobile phones: a grounded theory approach
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https://figshare.com/articles/dataset/A_consumer_value_theory_of_innovation_in_3G_mobile_phones_a_grounded_theory_approach_/680002/9
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资源简介：
PhD Thesis. University of Queensland Business School. Main data: 26 consumer interviews, 10 telecom analyst interviews, web documents, 3G mobile phone brochures. Methodology: Grounded theory. Research Question: How do consumers understand value in 3G mobile phones? Abstract inc.: In this thesis, I examine how mobile phone consumers understand and experience value in 3G mobile phones, from the perspective of innovation theory.Update: 3.2.17 Added jpg of Value Model, Appendix 14, p.A36.
提供机构：
figshare
创建时间：
2017-02-02
