Global distribution of AVOD versus SVOD preference 2022, by country

Globally, the majority of consumers express a preference for low-cost ad-supported video streaming platforms over higher cost platforms without ads as of March 2022. Among selected surveyed countries around the world, only Germany and Spain exhibited a relatively even split between the two options. The strongest preference for low-cost over ad-free was in South Korea, where nearly two thirds of viewers preferred an ad-supported low-cost streaming service.

截至2022年3月，全球范围内，大多数消费者倾向于选择低成本且有广告支持的流媒体平台，而非无广告的高成本平台。在全球范围内所选择的调查国家中，仅有德国和西班牙在两种选择之间呈现出相对均衡的分布。在南韩，消费者对低成本无广告流媒体服务的偏好尤为强烈，几乎三分之二的用户更倾向于选择带有广告的低成本流媒体服务。